The Reality of Tourism Media Activities in Travel and Tourism Offices in Misrata

Abstract

This study aimed to explore the reality of tourism media activities among travel and tourism agencies in the city of Misurata. The study population consisted of all 15 travel and tourism offices in the city, and a simple random sample of 10 offices (75% of the total) was selected during the fall semester of 2016/2017. The researchers used the descriptive-analytical method and a specially designed questionnaire. Results indicated that the primary promotional activities included street posters and advertisements, as well as radio programs and tourism exhibitions. The study also identified several challenges facing these offices, such as high financial costs and a lack of media specialists. It was found that the target audience includes both the general and specific public, and that information sources relied upon include surveys and bulletins from tourism companies.