Characteristics of the Beach Tourism Movement in the Municipality of Misurata.

Abstract

This study presents a summary of beach tourism and what it is, and what the study area enjoys in terms of location, sandy beaches, temperate climate, availability of transportation routes and other basic services such as resorts and tourist villages that spread on the municipality’s coast. The study focuses on the characteristics of the tourist movement and its most important indicators and analysis. In this regard, it relied on the field study carried out by the researcher, in addition to the data and information that was provided by the group of resorts and tourist villages, and on its light the number of visitors, their nationalities, and their place of arrival were identified roughly.In the same perspective, the researcher sought to make a questionnaire consisting of twenty questions that were distributed to a group of resorts and tourist villages, in order to know the economic, social and demographic characteristics of the tourists, in addition to the duration of the tourist's stay and the rate of their daily spending, the problems and difficulties they faced during their visit, and the most important proposals and recommendations that may contribute to increasing the effectiveness of tourism activity and improving the quality of services.

Finally, the study reached a set of results, among which, is that the study area is rich in many tourist potentials that enable it to lead in coastal tourism if well exploited and invested. As for the recommendations, they were summarized in specific points, the most prominent of which was spreading tourism awareness of "tourism culture" among members of society and businessmen to accept tourism as an effective economic activity in increasing income, improving the standard of living, raising investment rates in the tourism sector, and encouraging researchers and scholars to do more research studies on developing the tourism sector.